It amazes me how often I get potential clients calling in asking about the effectiveness of our non toxic cleaners. The cleaning product industry has ingrained into our minds that we need harsh, toxic cleaners with chemicals if we really want to get our homes clean. We have it in our heads that there is no way something that comes from nature could compare to a man made substance. We need to remember though that these companies are out to make a profit. It is easier for them to pay a team of chemists to engineer something that cleans well without thinking of the chronic toxicity of the cleaners they are producing. Luckily All Natural Cleaning Products are starting to take hold!
You can definitely see a big change though in the sentiment of these companies producing toxic cleaners. More and more I am seeing non toxic cleaners being released by traditionally chemical cleaning product manufacturers. A good example is the new Scrubbing Bubbles earth friendly cleaner line. They have released a new product line that is made from natural ingredients and they claim that it still has the cleaning power of their original products. Hearing that a green cleaning product works, from the mouth of a traditionally chemical company, is a very good indication that yes, these products do work.
I believe that these companies are finding out that consumers are willing to pay a premium to have these non toxic cleaners pre-packaged and ready to use instead of having to make them at home with their own ingredients. Convenience is huge for our society, especially for people who need to clean and would prefer not to spend that extra time making their own products.
I think we will see this non toxic cleaner trend take hold more and more, and eventually we may even see a disappearance of the large majority of toxic cleaning products. Time will tell, but you can be on the front side of the curve and use organic cleaning products today to protect your family, pets, and of course our environment.
